UEFA Together #WePlayStrong

Tackling misperceptions about the women’s game head on, the whole campaign has been designed from the girl up, not the UEFA brand down. It allows for maximum creativity so girls can co-create the new visual language of football by adding their own touches and making it 'for them'. It is completely in keeping with all the social platforms the girls spend their time with.

And we have provided a whole range of stickers, giphys, and an emoji keyboard, for them to use.

The campaign also needed to be designed for UEFA’s 55 National Associations and so we designed a system so all could participate and share content for individual counrtry needs but with a consistent look and feel.
 

IMPACT
Website clicks: 50,843
Social page followers: 13,582
Campaign mentions: 6,136
Launch film video views: 14,592,273
Paid media impressions: 61,375,395
Video shares: 5,368
FB reach since platform launch: 9.1M
TW reach since platform launch: 5.2M